Privacy policy

Introduction

This Privacy Policy (“Policy”) describes how Wellow (“Wellow”, “we”, “us”, or “our”) collects, uses, stores, and shares your information when: (1) you access and use our website and any other digital platform where this Policy is posted (“Sites”); (2) you purchase our products (“Products”); (3) you communicate with us in any manner, including by email, telephone, and/or in person (“Communications”); and (4) we interact with certain third-party service providers and other entities (“Third Parties”).

Acknowledgment

Please read this Policy carefully. The practices described herein are subject to the laws in the places in which we operate.

BY ACCESSING AND/OR USING OUR SITES, PURCHASING OUR PRODUCTS, AND/OR BY COMMUNICATING WITH US IN ANY MANNER, YOU REPRESENT THAT YOU HAVE READ AND UNDERSTOOD THIS POLICY.

What Type Of Information Do We Collect About You?

Depending upon how you interact with our Sites, what Products you purchase, the nature of your Communications with us, and the nature of our interactions with Third Parties, we may collect the following categories of information from and about you:

Direct identifiers, including but not limited to your name, alias, social media handle, unique online identifier, IP address, username and password, postal and/or e-mail address, account name and/or account number, and other forms of payment information.
Indirect identifiers, such as your photograph, signature, country of residence, other related information.
Demographic information, such as your age, gender, or military status.
Commercial information, including records of your purchase of our Products, or considering our Products, history of activity with the Sites, or other purchasing and consuming histories and tendencies.
Internet or other electronic network activity information, including your interactivity with our Sites, Products, Communications, and advertisements, including browser type and version, browser settings, operating systems and platform, device type, operating information, mobile carrier, and page response time and download errors.
Inferences drawn from other information, such as profiles created about you that reflect on your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and/or aptitude.

How Do We Collect Your Information?

We collect your information primarily in three ways:

Directly from you when you access or use our Sites, purchase our Products, and when you Communicate with us, including but not limited to:

Information you provide when you purchase our Products; fill out forms, post or comment through our Sites, and/or upload or submit any material via our Sites or via your Communications;
Information you provide when you report a problem with our Sites; and
Your responses to surveys that we might ask you to complete.

Automatically when you access or use our Sites and purchase our Products, or through our Communications, including but not limited to:

Details of your visits to the Sites, including traffic data, location data, logs and other communication data;
Information about your computer and mobile device, and internet connection, including your IP address, operating system, and browser type; and
Interactivity with an e-mail, including opening, navigating, and click-through information.

From Third Parties, including but not limited to:

Service providers, including those relating to payment partners, website hosting, marketing, website usage analytics, advertising, and monitoring and maintaining the Services;
Publicly available sources;
Social media networks; and
Advertising partners for the purpose of tailoring our advertising and marketing to you.

How Do We Use Your Information?

We use the information outlined in What Type of Information Do We Collect About You for a variety of business and commercial purposes, including to:

Provide our Sites and Products to you;
Identify you when you sign-in to your account;
Create and manage your account;
Operate the Sites and offer our Products, including access management, payment processing, administration, internal operations, troubleshooting, data analysis, testing, research, and statistical analysis;
Present campaigns to you when you use our Sites and consider our Products that we believe will be of interest to you based on your geographic location and previous use of the Sites and purchase of our Products;
Respond to your requests, feedback, or inquiries;
Comply with laws, regulations, and other legal requirements;
Comply with relevant industry standards and our policies;
Protect and enforce your rights and the rights of other users against unlawful activity, including identity theft and fraud;
Protect the rights arising under any agreements entered into between us and you or any other Third Party;
Protect the integrity and maintain security of our Sites and Products;
Operate, evaluate, and improve our business;
Provide you with information and advertisements about products, services, and promotions, from us or Third Parties, that may interest you;
Deliver content tailored to your interests and the manner in which you use the Sites and our Products;
Present content in a manner that is optimized for your device; and
Measure and analyze the effectiveness of our Sites.

How Do We Share Your Information?

We may disclose or share the information referenced in What Type of Information Do We Collect About You with Third Parties for a variety of business and commercial purposes, including:

With your consent. We may disclose or share your information with your consent. We may obtain your consent in writing; online, through “click-through” agreements; when you accept the terms of use on our Sites or when you purchase our Products; orally, either in person or on the phone; or by other means.
In a business transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to Third Parties as a business asset in the transaction.
To non-affiliated Third Parties. We may disclose or share your information with certain Third Parties to facilitate your access and use of our Sites, including but not limited to internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social medial networks, and service providers who provide us a service (e.g., credit / debit card processing, billing, shipping, repair, customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Sites, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
For legal process and protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to:

Enforce or apply agreements, or initiate, render, bill, and collect for Products purchased;
Protect our rights or interests, property or safety or that of others;
In connection with claims, disputes, or litigation - in court or elsewhere;
Protect users of our Sites, and other carriers or providers from fraudulent, abusive, or unlawful use of, or subscription to, such services;
Facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to a local, state, or federal government; or
In case of an emergency.

Links To Third Party Sites

Our Sites may contain links to Third Party websites and services. Please note that these links are provided for your convenience and information, and the websites and services may operate independently from us and have their own privacy policies or notices, which we strongly suggest you review. This Privacy Notice applies to our Sites only, and we do not accept any responsibility or liability for the policies or practices of any Third Parties.

Third Party Tracking / Do Not Track

Our Sites may, from time to time, collect information about your online activities, over time and across our different Sites. When you use our Sites, Third Parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Sites do not currently change the way they operate based upon detection of a “Do Not Track” or similar signal.

Social Media Integration

Our Sites may, from time to time, contain links to and from social media platforms. You may choose to connect to us through a social media platform, such as Facebook or Twitter. When you do, we may collect additional information from or about you, such as your screen names, profile picture, contact information, contact list, and the profile pictures of your contacts, through the social media platform. Please be advised that social media platforms may also collect information from you. We do not have control over the collection, use and sharing practices of social media platforms. We therefore encourage you to review their usage and disclosure policies and practices, including their data security practices, before using the social media platforms.

How Do We Store and Protect Your Information?

Although no system can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in alignment with all applicable laws and regulations, as appropriate to the sensitivity of your information.

How Long Do We Keep Your Information?

We keep your information for as long as necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.

Cookies and Related Technology

From time to time, our Sites may use cookies and other technologies to improve our Services.

What are cookies?

A cookie is a piece of information that a website places on your device when you visit a website. Cookies may involve the transmission of information from us to you, from you to us, or to another party on our behalf or with your consent.

What type of cookies do your Sites use?

Our Sites use the following categories of cookies:

Necessary. Necessary cookies are essential for our Sites to operate and function properly. These cookies ensure basic functionalities and security features for the Sites.
Analytics. Analytical cookies are used to help us understand how users of our Sites interact with our Sites. These cookies provide information on usage metrics like the number of visitors, bounce rate, traffic source, etc.
Functional. Functional cookies help us perform certain functions like sharing the content of our Sites on social media platforms, collecting feedback, and providing other third-party features.
Advertisement. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across different websites and collection so as to provide customized ads and experiences.

How do we use cookies and other related technologies?

We use cookies on our Sites for a variety of reasons, including to distinguish you from other users of our Sites, to help compile aggregate statistics about usage of our Sites, and to help us provide you with a positive experience when you browse our Sites, help improve our content, and to personalize your visit.

In addition to cookies, we may also, from time to time, use tracking technologies called web beacons to collect information about your visit to our Sites and when you Communicate with us. These are small images embedded in web content and HTML-formatted email messages and are ordinarily not visible to users. Like cookies, this technology enables us to track pages and content accessed and viewed by users on our Sites. Also, when we send HTML-formatted (as opposed to plain text) emails to our users, this technology may be embedded in such emails. Using web beacons allows us to determine whether emails have been opened or links were accessed, and identify aggregate trends, individual usage, and generate statistics about how our Sites are used. This enables us to provide our users with more relevant content or additional information about our Services.

We may also use analytic software, such as Google Analytics and others, to help better understand how our Sites function on your device(s) and for other analytical purposes. To learn more about how Google uses data when you use our Sites, see How Google uses data when you use our partners’ sites or apps. You can opt-out of Google Analytics by installing Google’s opt-out browser add-on here https://tools.google.com/dlpage/gaoptout.

What are my choices regarding cookies and other technologies?

You may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior, such as the length of time they are stored. If you disable cookies, please be aware that some of the features of our Websites may not function correctly. To find out more on how to manage and delete cookies, visit www.aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising, you may visit the following sites:

http://networkadvertising.org/
http://optout.aboutads.info/
http://youradchoices.com/

Web beacons are often used in combination with cookies; however unlike cookies, web beacons cannot be declined when delivered via a regular web page. However, they can be refused when delivered via email.

If you do not wish to receive this technology via email, configure your email software to disable HTML images or refuse HTML emails (selecting the option for text only viewing). Setting your browser to decline cookies or to prompt you for an opt-in response before cookies are set will also reduce web beacons' functionality.

Shopify

Our online store is hosted on Shopify Inc (https://www.shopify.com). They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here; https://www.shopify.com/legal/privacy.

Your Choices

We provide you the ability to exercise certain controls and choices regarding our collection, use, storage, and sharing of your information. Please note that for some of these rights, we will verify your identity before we respond to your request. To verify your identity, we will generally match the identifying information provided in your request with the information we have on file about you. Depending on the sensitivity of the information at issue, we may also utilize more stringent verification methods to verify your identity, including but not limited to requesting additional information from you and/or requiring you to sign a declaration under penalty of perjury.

Right of Correction. You may submit a request that we correct or update the information we have about you. To submit this request, please Contact Us.
Right to Know. Depending on where you live, you may have a right to ask that we disclose whether we process your information, how we process that information, and the categories and specific pieces of your information, amongst other information. To submit such a request, please Contact Us.
Right to Delete. Depending on where you live, you may have a right to ask that we delete your information, subject to appropriate exceptions. To submit such a request, please Contact Us.
Right to Change Preferences. Regardless of where you live, you may change your choices for subscriptions, newsletters, and alerts. To submit such a request, please Contact Us.
Right to Opt-Out of Our Communications. Regardless of where you live, you may choose whether you want to receive offers and promotions from us. To submit such a request, please Contact Us.
Right to Control Advertising and Online Tracking. Regardless of where you live, you have a right to control how your information is tracked online. To learn more about these rights, see Cookies and Related Technologies.
Right to Non-Discrimination. We will not discriminate against you if you exercise any of the rights outlined above.

California Rights

CCPA. All terms and phrases used hereunder shall have the same meaning as those terms are defined under the California Consumer Privacy Act of 2018 and related regulations, as amended (“CCPA”).

Rights. If you are a California resident, you have a Right to Know, Right to Delete, and Right to Non-Discrimination. To learn more about these rights, see Your Choices.
Notice of Sale. We do not sell the personal information of California residents. We have no actual knowledge of selling the personal information of minors under the age of 16.
Notice of Collection. To learn more about the categories of personal information we collect about California residents, and how we use that information, see and How Do We Collect Your Information?. To learn more about the categories of third parties from whom we collect that information, the business and commercial purpose for its collection, and the categories of Third Parties with whom we share that information, please see How Do We Collect Your Information?, How Do We Use Your Information?, and How Do We Share Your Information?
Notice of Disclosure. To learn more about the categories of personal information we disclose for a business purpose about California residents, including the categories of Third Parties with whom we may share that information, please see What Type Of Information Do We Collect About You?, How Do We Collect Your Information?, How Do We Use Your Information?, and How Do We Share Your Information?

California Minors. If you are a California resident under the age of 18, California Business and Professions Code § 22581 permits you to request and obtain removal of content or information you have publicly posted on any of our Sites. To submit such a request, please Contact Us.. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and there may be circumstances in which the law does not require or allow removal even if requested.

Shine the Light. If you are a California resident, you are permitted to request information regarding the disclosure of your information to Third Parties for their direct marketing purposes. To submit such a request, please Contact Us.

Children

Our Sites are not intended for children under the age of 18. This includes any links to other websites that we provide for our convenience. We don’t knowingly collect the information of children for any reason.

International Jurisdictions

Our Sites are hosted and offered in the United States of America (US), and are subject to US federal, state, and local law. If you are accessing the Sites from another country, please be advised that you may be transferring your information to us in the US.

Changes To Our Privacy Policy

We may change this Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Policy. You should regularly check this page for any changes to this Privacy Policy.

YOUR CONTINUED USE, ACCESS, OR INTERACTION WITH THE SITES, PURCHASE OF OUR PRODUCTS, OR YOUR CONTINUED COMMUNICATIONS WITH US AFTER THE UPDATED POLICY HAS BEEN POSTED WILL REPRESENT THAT YOU HAVE READ AND UNDERSTOOD THIS POLICY.

Contact Us

privacy@wearwellow.com